…to break information barrier for small holder farmers
By: Daniel Nonor
The investment in Esoko will give small holder African farmers and businesses timely crop information that can be shared via text messaging, enabling farmers to increase their incomes.
The Esoko software takes advantage of rapidly growing mobile-phone usage in Africa, and its technology allows farmers affordable and timely access to market information that can help them negotiate better prices, and improve the timing of getting their crops to the markets.
“Our platform was developed by African software engineers here in Accra, Ghana, and has been a totally local, market-driven initiative,” said Esoko Chief Executive Officer (CEO) Mark Davies.
“IFC and SEDF have a strong track record of helping local companies get the funding and advice needed to expand into new regions and markets. With their support, we hope to export this African technology all around the world.” he noted
The Esoko software allows different parties in the agricultural value chain to exchange real-time market information. Farmers receive current demands, prices of crops, and the location of seeds and fertilisers directly on their mobile phones.
Additionally, businesses can track how their products are used, and market themselves to new customers, while associations and governments can share critical information with thousands, using a simple bulk-text messaging feature. Esoko’s technology is being used in nine African countries and expanding quickly.
The SEDF investment helps break the information barrier for African farmers so they can generate more income, said Stewart J. Paperin, president of the Soros Economic Development Fund, a non-profit investment fund that works to alleviate poverty and community deterioration.
Esoko is also publishing the first commodities indices in Africa, a powerful tool in helping ensure that farmers are fairly compensated for their crops, as formal commodity exchanges are very rare on the continent. The company is initially publishing two indices that provide prices for 12 agriculture commodities in seven markets in Ghana.