Ghanaian Chronicle

Hisense mounts giant TV screen @ AU

Date published: February 10, 2012

By: Chris Twum

Mr. Chi Jianxin President of the China _Africa Development Fund iaded by Mr. Song Sudong from Chinese aid projects cutting the tap at the AU Head Office

Hisense in partnership with Xinhua News Agency has erected a new giant TV screen at the new African Union (AU) building in Addis Ababa, Ethiopia.

A large outdoor LED new screen sponsored by Hisense was showcased at the new African Union Compound. The new screen will transform the agency’s news transmission as well as television broadcast on the AU compound.

Commissioner of Division of Communication and Information at the AU Ms. Habiba Mejri-Cheikh, stated that the big screen will improve the exchange of information between Africa and China.

Mr. Wang Chaowen, the African Regional Bureau Director of Xinhua News Agency, also acknowledged that the screen, sponsored by Hisense, displayed the efforts that Hisense and Xinhua News Agency made to establish a closer link between the African Union and Ethiopia.

It is not the first time that Hisense collaborated with Xinhua News Agency to erect a large outdoor screen abroad. In December 2010, Hisense’s first overseas big screen which was donated to Xinhua News Agency to present to the Zimbabwe government was erected in Harare, the capital of Zimbabwe.

In May 2011, Xinhua News Agency in partnership with Hisense launched another outdoor screen in Nelson Mandela Square in Johannesburg, South Africa covered the event along with pictures and TV plays from Xinhua News Agency to bring a little bit of Chinese culture to South Africa.

Briefing the Press on this development, the Managing Director of Hisense Ghana, Mr David Addade, was very excited by this sponsorship from the mother company.

”for us in Ghana, this gives us some leverage as a branch, because we  are Africans. This is also to show to African Nations, that HISENSE is not only excited about bringing  them high technology, durable, affordable and energy efficient consumer products to the African, but we are also very interested in the decisions African leaders take on the international platform and are prepared support them, especially at such gatherings,‘’ he said.

He also used the opportunity call on Corporate Ghana to come do business with Hisense because there are great packages for their staff and clients.

Ghana became the 7th Country to represent the brand after South Africa, Egypt, Senegal, Benin, Algeria and Nigeria

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