By: Daniel Nonor
Bharti Airtel, a leading global telecommunications company with operations in 19 countries across Asia and Africa, yesterday launched the Airtel brand, and unveiled the new brand identity across its 16 African operations, including Ghana.
With the unveiling of the new brand identity, Airtel becomes the master brand for all the group’s 19 operations in Asia and Africa, covering over 200 million customers.
In Ghana, Airtel replaces the Zain brand, and comes with the promise of delivering high quality customer benefits, through the power of the global Airtel brand.
Manoj Kohli, Chief Executive Officer (CEO) (International) and Joint Managing Director, Bharti Airtel, said: “Airtel brings together all our operations under a single, strong and unique brand identity. We can deliver more for our customers by operating as a single brand across Africa to fulfill our vision of providing affordable and innovative mobile services for all customers. The new youthful identity will be the most loved brand in the daily lives of African people for years to come.
“Our customers will experience the same familiar brand, and enjoy consistent quality of service, reliability, innovation and affordability wherever they live, work or travel. Airtel will also make a positive impact in the communities in which we operate, through extending our network to rural areas, and through our education initiatives.”
Philip Sowah, Managing Director of Airtel in Ghana, added: “We remain committed to taking our network deeper into Africa, ensuring our services touch everyone, and bridge the digital divide in the continent. I am confident that over the coming years, Airtel will win the hearts of customers in Ghana, and emerge as one of most admired brands of the continent.”
The new Airtel brand comes with a promise to meet the emerging needs of customers, with innovative, affordable and relevant solutions to empower consumers, giving them the freedom to do what they choose, and provide them with the tools to meet life’s daily challenges.
As part of the celebration of unveiling the new brand, Airtel also announced the launch of a new ultra low-cost handset package, which effectively provides a mobile phone free of charge to all new subscribers.
The package, launched in conjunction with Nokia, will be priced at GH¢40, and includes a brand new Nokia 1280 mobile phone, a free SIM card, and the equivalent value in free Airtel talk time and SMS text messages.
Bharti Airtel Limited, in June this year, took a giant step towards becoming a global emerging market telecom operator, by completing the acquisition of the Zain Group’s mobile operations in 15 countries across Africa.
The deal, valued at $10.7 billion, is the biggest overseas acquisition by an Indian company.